Rafael Canales – Innovation Strategist
Strategy • User Experience • Service Design
Client: CTOUCH Europe
Service Design, UI, UX, Strategic Design
Team: Kees Verweij, Lisa van de Merwe, Chiel Borgonjen, Stephan Ackermans, Rafael Canales
The Netherlands
A design-driven innovation process
End user perspective
Based on our initial research during the deconstruction phase, we created a set of personas representing different types of end users. These personas guided us through the following phases and to be used during ideation and decision-making moments.
Co-creation and validation
As part of our design research, we conducted several creative sessions with users, our client and our team to refine our design challenge and solutions.
A product-service system solution
