Rafael Canales – Innovation Strategist

As a strategic designer I specialize in the fuzzy front end of innovation creating products, services and processes with value-centered approach.

I have a solid experience leading innovation strategy and service design projects across different industries (e.g. software / IT, FMCG, healthcare, energy, financial services).

Although every project is different, I use four lenses to approach everyone of them: people, business, technology and environment. As a designer I find the application of these different perspectives key to make sure innovation results in value and tackles today’s complex challenges.

I am very passionate the impact of design in creating meaningful solutions for people and the power of empathy and collaboration to do so. I enjoy working with different kinds of people and facilitating hands-on creative processes to motivate and inspire. I am a self-driven person, taking on new challenges to keep on learning. 

Delft, The Netherlands
canales.duron@gmail.com
+31 6 19870038
 

SEE MY CV / RESUMÉ

Value-centered
Design

Empathizing value from the different perspectives of multiple actors in an innovation context to create both meaningful and commercially valuable innovation.

• Gathering and managing customer insights through user and market research.

• Translating customer insights into new value propositions for your business.

• Business model innovation and human-centered design.

Product-Service System Design

Modelling integrated solutions and their multiple touchpoints throughout both the customer journey and the operational processes required to deliver them.

• Creating integrated solutions rather than stand-alone products.

• Designing the touchpoints around your brand.

• Creating meaningful experiences for your customers.

Transformation
Design

Co-creating value propositions with stakeholders to lead dynamic change and innovation processes in organizations.

• Building innovation capabilities in organizations and creating a design culture.

• Setting up and leading innovation programs and trainings.

• Facilitating innovation workshops.